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NIFTY 50 10, Drag according to your convenience. ET Magazine looks at the app
Best dating apps india 2019 annual report and the fun side of the internet economy. Related Gaming industry is seeing a boom as firms cash in on everything. It was only a matter of time before India surpassed the US in mobile app downloadsgiven its population and rising smartphone penetration.
InIndians downloaded Another metric where China rules is consumer spends on apps — paid apps and in-app purchases, which do not include e-commerce and ridehailing. The US, ranked second, spent less than half that. An Indian on average spends close to three hours on apps daily, and has 78 apps on her phone, of which she ends up using 43 monthly, statistics similar to more mature markets.
But all that time spent by the million Indian smartphone users may not translate to big spends on apps. Saurabh Aggarwal, founder of Octro, Inc, a mobile gaming company, says Indian Best dating apps india 2019 annual report are willing to pay for gaming apps, though very selectively. If we want the masses to start paying, we need to make games that appeal to the masses. Two other teen patti games by different companies also featured in the top 10, highlighting the popularity of local games.
Octro also ranked second on the list of companies by consumer spends, one of three Indians companies
Best dating apps india 2019 annual report the top Data for India is not available. Smartphone users in India spend a substantial chunk of their time on social and communication apps. WhatsApp, Facebook and Facebook Messenger — all free — were the top apps in India in by active monthly users. Facebook and WhatsApp also owned by Facebook were also the most downloaded apps.
While chat and social media apps top downloads, streaming and dating apps are among those which users pay for in India. While Tinder, a dating app, is No. Netflix and Hotstar are videoon-demand services, while Gaana and Saavn are audio streaming platforms.
Gaana is owned by Times Internet. But while the content on Netflix can be accessed only through subscription Rs a monthHotstar allows you to watch some content for free Best dating apps india 2019 annual report charges Rs a month for the rest.
Best dating apps india 2019 annual report first month of the subscription free. But getting people to pay is not going to be easy.
While acquiring paid subscribers is hard in India, getting them to stay is even more difficult, especially when there is a plethora of options.
Jagadeesh Krishnamurthy, a year-old sports management professional in Mumbai, has cancelled his subscriptions to Hotstar and Saavn. He also pays for a image-editing app, only because he needs it for his job. Manav Sethi, chief marketing officer of ALTBalaji, says while the problem of payments has been addressed with e-wallets like Paytm and MobiKwik, the challenge is to produce quality content that people want to pay for.
We will have hours of original content by March Jio has a Best dating apps india 2019 annual report partnership with Hotstar, too.
Optimise Apps Not just streaming services, but even Google has partnered telecom Best dating apps india 2019 annual report to drive purchases on its app store.
Idea, Airtel and Vodafone subscribers can pay for apps on Google Play with their prepaid packs or will be charged on their postpaid bills. Another way to encourage purchases on the store is through gift cards which can be bought online or at any of 4, outlets. These payment methods attempt to overcome the problem posed by low credit-card penetration.
He believes global apps should look at Indian pricing, rather than expect users to pay the conversion rate for apps priced in US dollars. Karan Gambhir, head of business development, Google Play Apps and Games, says Indians are engaging with apps like never before. Indians download more apps from Google Play than any other nationality. Ravi Teja Bommireddipalli, chief executive of Robosoft Technologies, says companies are finding new ways to advertise since India is not used to the subscription model.
He that since most paid apps have free alternatives, there is no need for users to pay. Roopa Kudva, partner at Omidyar Network, believes there are several steps before the millions who will go online for the first time in the coming years through their phones start paying for anything online.
App usage, according to her, starts with communication apps, then entertainment and religious content, followed by WhatsApp and apps to clear up storage on the phone. Next in line are information and news apps, and finally, the user is ready to make transactions. A report by KPMG and Google said that between andnine out of every 10 new internet users are likely to be
Best dating apps india 2019 annual report users.
Pay-per-use Model Apps like news and content aggregator Dailyhunt, self-publishing platform Pratilipi and ShareChat, a local social network, are already tapping this market. Virendra Gupta, founder and CEO of Dailyhunt, says the company will at some point experiment with the payper-use model.
ShareChat has raised over four Best dating apps india 2019 annual report as much.
Best dating apps india 2019 annual report is no doubting the potential in the Indian market, with the number of smartphone users expected to cross million by and data and handsets becoming cheaper.
And as people get more comfortable spending money online, they might consider paying for an app, but India cannot hope to reach the kind of consumer spends seen in China and the US anytime in the near future. Read this article in: Want stories like this in your inbox? Sign up for the daily ET Panache newsletter.
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